Responsibility
1. Manage and coordinate all marketing support staff, activities and budget.
2. Conduct research to determine market requirements for existing and future products.
3. Analyze and present customer and industry research, current market conditions and competitor information.
4. Define and manage corporate branding, logos, signage and liveries.
5. Plan, implement and maintain corporate internet presence.
6. Assist Product Line Managers in developing and implementing marketing strategies, plans and budgets for their product.
7. Create and produce sales literature, marketing presentations, promotion and point-of-sale materials.
8. Initiate and supervise advertising and PR activities across all suitable media.
9. Organize product launches, demonstrations, road shows and participation in trade fairs and exhibitions.
10. Set up and manage remote coverage activities (web-based, phone/fax and mail) and related databases and collaborate with sales channels in lead generation and conversion.
11. Support product lines in the creation and running of merchandising programmes and actions.
Requirement
1. Business or marketing-related degree or equivalent professional qualification.
2. Practice in all aspects of developing marketing strategies and managing a comprehensive range of marketing support activities in a B2B context.
3. Fluent in written and spoken English and Chinese.
4. Skilled in office software.
5. Product knowledge and competence in the line of trade.
6. Strong team-leadership and interpersonal skills in a multi-cultural environment.
7. Strategic thinking, organisation and planning.
Creativity, adaptability and persuasiveness.