Accountability: S(he) is the copy writer on the brand and is the first level of idea in PR. Responsible for generating 'excellence in creative' concepts developed from the strategy and to translate these concepts into fresh, pertinent and effective copy. Accountable for the quality and execution timeliness of all pieces executed both inside and outside the company. Accountable for adherence to the marketing strategy for each project, for completing work to the scheduled time frames, and for following company guidelines in the work and approval processes.
责任：负责品牌的文章写作，代表公关文案的最终定稿。负责根据策略发展有非凡创意的概念，并把这些文章转化为新颖，准确且有针对性的文案及新闻稿。负责按时高品质地完成公司内外的公关文案工作。按照每个项目策略，按时完成工作；遵守公司的工作指示和审批程序。

Qualifications:任职资格

Education: Bachelor degree with a major in Advertising, Communications, Journalism, Public Relations, Chinese Language, Marketing, and/or related areas; a portfolio of work commensurate with the needs of the company.
教育程度：广告、传播、新闻、公关关系、中文、市场营销或相关专业的本科学历，工作经验符合公司对此岗位的需要

Experience: A minimum of five-years experience in advertising and/or public relations communication; working experience in a full-service advertising or public relations/ media agency, or within the advertising or communications department of a major retailer. Or working as journalist & editor. Familiarity with Microsoft Word programs.
经验：至少5年在广告和公关方面的经验：在全方位服务的广告代理公司或者公关代理公司，社交媒体文案工作经验，或在主要零售企业、电子商务零售企业的广告或者公关媒体部门工作，或者从事新闻媒体记者及编辑工作。熟悉微软办公软件。

Other Requirements:
其他条件：
Must be highly organized, detail oriented, maintain flexibility, and have excellent interpersonal skills. Must be able to work independently, respond to tight deadlines and be highly productive. Must maintain a positive attitude, even in the face of adversity.
必需有高度的组织性，以细节为导向，保持一定的灵活性，有卓越的人际关系。必须能够独立工作，有极强的时间观念，工作效率高。在任何情况下，都能保持积极的工作态度。
任务：
？ Responsible for overall writing part of PR work, including themes, tone, style and copy, for seasonal and monthly events, as well as other work as assigned.
负责季度和月度的所有公关工作的撰稿部分，包括主题，基调，风格和版式；以及其他分派的工作。
？ Responsible for delivering projects to agreed upon deadlines, for their accuracy and completeness.
负责在即定工作期限前提交相关工作，保证其精确性和完整性。
？ Manages the copy development for all PR campaigns, expanding from brief and the MHF web site.
负责所有公关推广的文字信息，策略发展和美克美家网站的文案撰写。
负责公司新媒体内容规划及撰写，管理指导代理公司公关文案工作。
？ Guarantees timeliness of deliverables: crucial.
严格遵守交稿时限要求
？ Shows initiative in solving problems independently and unconventionally.
积极主动地，有创造性的独立解决问题
？ Takes an active interest in building and developing team.
积极参与团队建设和提升
？ Possesses credibility and confidence to present and defend own ideas internally and externally when required.
能在合适的时机，有信心和能力表达自己的观点，并为之辩护
？ Detail oriented and responsible for the accuracy of his/her work i.e. Grammar, spell checks etc.
关注文案细节的准确性，包括语法和错别字等
？ Clear with developing direction of entire company, to supervise related information and make sure the unification of internal and external info.
关注公司整体发展，了解相关信息，并确保对内、外的信息一致
？ Develops precise and ingenious brand-building creative based on brief
根据策略摘要撰写准确而巧妙的，有利于品牌塑造的文案
？ Shares responsibility for the examination and execution of all PR article
负责公关稿件的审核和执行
？ Supports other department members to explore and develop themes and materials for store or public events, by meeting their deadlines with the materials required by the program or project, as specified by the project leader.
协助其他部门同事，开发并指定店面或公关活动的主题和广告物料，根据项目或者项目负责人的需求，在即定时间内提供所需物料。
？ Ensures adherence to all company visual image guidelines.
确保遵守公司所有视觉形象的准则。
？ Contributes to a positive team spirit.
共同建立积极向上的团队精神
？ Performs other duties as assigned.
完成上级安排的其它任务。
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