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500强外企-市场部经理
| Job Category：Sales / Marketing manage | Industry Sector：Marketing | Place of work：Hubei |
| Company Property：foreign enterprises | Salary：20,000-30,000/month |
Job Description
Position Purpose
Lead the process of developing market's marketing strategy & plan and the process of
implementing national & market marketing strategy & plan that profitably builds sales,
transactions and market share and strengthens McDonald’s brand position in the local
market. Key customers include MCCL management, MCCL marketing function, VPGM,
market GM, FSM, agencies, key suppliers, market staff and restaurant management.
Principal Accountabilities
In addition to following McDonald’s policies and procedures, principal accountabilities
include, but are not limited to:
Marketing Strategy & Plan Development & Implementation
Develop annual marketing strategy and plan in align with national marketing strategy
& plan to achieve annual market business goals
Lead the development of localized Store Brief by promotion with supplementary
activities
Assist market operations to conduct quarterly NABIT store brief communication with
OC and Seed-Stores
Manage marketing plan execution including engaging local LSM team to execute
promotion and supplementary activities, managing localized production of certain
POP, conducting store visit with execution report, recap of launch, following up with
improvement, weekly reports on results of promotion, etc.
Maximize success of the system plan by ensuring market management team’s
understanding and by providing continuous input and feedback to national
marketing team
Policies & Procedures Management
Lead market marketing team to support national marketing policies, procedures, and
tools optimization
Take measures such as training and auditing to ensure national policies and
procedures are well communicated, understood and executed in local market
Ensure the proper use of the McDonald’s trademarks, logos, producer’s licenses, and
makes sure all advertising materials have legal and creative approval
Agency Management
Lead the process for development and execution of local creative (TV, radio,
outdoor, print, and restaurant merchandising, etc.) in accordance with national
creative standards
Develop relationships with strategic business partners (outside suppliers, RMHC,
Distribution Centers, etc.)
Support PR in managing local media relations and crisis management
People/Team
Select, develop and coach, motivate marketing staff to create an effective local
Marketing team and to develop them for future opportunities within the system
Build strong relationships and foster teamwork among MCCL, market functions,
Agencies, Suppliers and Staff to achieve maximum performance
Resume mail：808@jobnice.cn
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1. Send your CV to the following email address with position information in the email subject.
2 .If you do not find your perfect match, send your CV to the following email address
Position with annual income expectation below 200,000 Yuan
Position with annual income expectation above 200,000 Yuan
We will recommend suitable positions for you.
1. Send your CV to the following email address with position information in the email subject.
2 .If you do not find your perfect match, send your CV to the following email address
Position with annual income expectation below 200,000 Yuan
Position with annual income expectation above 200,000 Yuan
We will recommend suitable positions for you.